Over the past few years, skateboarding has evolved greatly. Just this year, skateboarding has officially become an olympic sport and recognized all over the world. Louis Vuitton, high fashion luxury brand, has announced the signing of its first skateboarder, Lucien Clarke. So what does this mean for the future of the sport and it's influence on the fashion industry?
The Growth of Skateboarding
Sometime during the 1950's we saw the birth of skateboarding. Decades of growth have led to not only a sport, but a lifestyle and a business for many. In 2018 the global market was valued at 1.9 billion USD. Every year skateboarding becomes more popular, climbing into the spotlight. Nationally televised events such as X games and Street League have played a vital role in the development. As consumers and sales increase, the skateboarding industry will continue to evolve becoming larger than ever.
French fashion house Louis Vuitton is one of the most highly recognized brands in the world. It was founded in 1854 and named the most valuable luxury brand from 2006-2012. The brand includes a multitude of diverse products including but not limited to clothing, leather goods, shoes, purses, and jewelry.
Lucien Clarke Pro Model Shoe
A few weeks ago creative director Virgil Abloh announced the signing of pro skateboarder Lucien Clarke. Clarke was born in Kingston, Jamaica and rides for London brand, Palace Skateboards. In addition to his skateboarding career, he also models and can be seen on the runway of Louis Vuitton. "I'd like to think skateboarding and fashion is one entity. I've never seen it as separate worlds."
Virgil Abloh also announced that Clarke has full creative control on a pro model shoe design. The signature sneaker will be crafted with a combination of mesh, suede and semi-translucent soles featuring the LV monogram on the tongue and heel. Thus far there are three different color options: white, black and blue. The price has not been released, however sources suspect it will not be cheap.
The past 12 months we have seen the skateboarding world undergo an immense amount of positive growth and integration into the fashion world. As times goes on and the industry grows, whats next for skateboarding?